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Lead Together,
Succeed
Together

Elevate The Way You Work Together

Launching in 2026, Business Duos is a guide dedicated to couples who are in business together—bringing clarity, inspiration and tactical support.

Strategic Tools For Purposeful Partnerships

Running a business is hard. So is marriage. Put them together, and you’ve either got a recipe for disaster—or something truly extraordinary. We’ve chosen the latter. This book is for the brave. For the couples who believe that love and work don’t have to be kept in separate lanes. For the dreamers who want to build something that’s not just profitable but personal. And, for the everyday heroes who are trying to grow a business and grow closer in the process.

More About The Authors

Collaboration is Your Competitive Advantage

Business Duos is for those who are deeply invested in both their relationship and their business and are hungry for tools that speak to both worlds.

Does this sound like you? Join our community of couple-run companies.

    Build Together, Thrive Together

    We seek to equip and celebrate couples in business through storytelling, strategic clarity and shared wisdom—helping them grow lasting brands and relationships.

    Helping you create:

    Strategic Clarity
    Tools and frameworks that bring focus
    Emotional Wisdom
    Insight into the human side of leadership
    Authentic Storytelling
    Real voice, no filters
    Creative Structure
    The workbook and resources aren't just helpful—they're beautifully made
    Collective Momentum
    A brand made for community, listening and conversation

    Note From the Authors

    We know what it takes because we live it. Every day, we navigate strategy meetings, creative disagreements, dinner plans, family logistics and financial worries—all under one roof. We’ve learned how to fight well, lead together and support each other in both our business and our marriage.

    In this book, we’ll share the hard-earned lessons, systems and mindset shifts that have helped us not just survive this unique dynamic, but actually thrive in it. You’ll get real talk, practical tools and encouragement from two people who are still in the trenches—figuring it out, one conversation at a time.

    Our Leadership Methodology
    Together, James and Penny blend opposing strengths, proving that partnership in marriage can fuel brilliance in business—every project reflects their shared vision and meticulous craft.
    — Eric, 5 Year Client
    James and Penny approach both life and work with intentionality and care. Their ability to listen, challenge, and support one another allows them to create brands that are not only strategic but deeply human and enduring.
    — Stuart, 5 Year Client
    Working with James and Penny means seeing two people who genuinely listen, challenge, and support each other, creating a business with heart and success.
    — Emily, 12 Year Client
    Excited to learn how they approach business from two perspectives working seamlessly together. Their insights promise a thoughtful masterclass in collaboration.
    — Jane, 15 Year Client
    They are proof that a marriage built on trust and curiosity can create an agency culture that’s creative, caring, and relentlessly ambitious—where partnership drives impact and profit.
    — Jacob, 2 Year Client

    The Power of Aligned Ambition

    Led by the co-founder couple behind Business Duos, Tenderling Brand Strategy and Design is a full-service branding studio that designs to inspire–others as well as themselves. Their work focuses on specialized strategic brand development to build authentic brand systems that connect and create meaning. With a tight-knit team rooted in trust, joy and Servant Leadership, they’ve spent the last 15 years building over 600 brands.

    Visit Tenderling Design Our Leadership Methodology

    Business Duos

    work book
    $200
    $150
    A practical, story-rich guide | by Penny & James W Moore

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    Download Starter Lesson

    Business Duos

    book
    $350.00
    A practical, story-rich guide | by Penny & James W Moore

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    Download The First Chapter

    Join Our Interest List

    For married couples, entrepreneurial partners and dynamic duos navigating both love and leadership. Business Duos is for those who are deeply invested in both their relationship and their business and are hungry for tools that speak to both worlds.